Job Description

Position Summary

Develops and implements the strategy for marketing of assigned products/product line; ensures it aligns with the overall product marketing strategy and commercialization framework. Manages all product marketing efforts to develop product messaging and positioning. Builds messaging, tools and supporting programs that drive client adoption of company products. Manages execution of go-to-market, positioning and communications strategies for company products and services. Collaborates with corporate marketing, sales and product leadership to maximize the impact of product deliveries and increase speed to revenue.

Responsibilities

• Product positioning and messaging - develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry. Effectively communicate the value of our product targeted for specific audiences.
• Product Launches - responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success.
• Go-to-market strategy - lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement.
• Cross sell strategy - partner with the Product and Revenue Marketing teams to develop and execute cross sell strategies to existing customers as well as integrating cross sell strategies into the buyer journey for net new customers.
• Sales enablement - responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more, to effectively communicate the product capabilities and benefits. Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.
• Marketing campaigns - work with our revenue and partner marketing teams to support campaign initiatives attracting new customers as well as cross selling to existing customers, as mentioned above.
• Be the voice of the customer - enable internal teams by being the internal voice of the customer.

Minimum Qualifications

• Bachelor's Degree
• Relevant Experience or Degree in: Marketing or equivalent field from an accredited university is required; however, relevant experience in lieu of a degree may be considered.
• Typically a minimum of 8 years - 5+ years of experience with B2B marketing of consumer-facing products, consumer financial services, or digital banking and payments services. At least 5 years of experience in a large (at least 5,000 employees) matrixed organization and a start-up organization.

Preferred Qualifications

• Master's Degree
• Typically 8+ years - Experience successfully launching and growing products within an eCommerce, FinTech or Paytech business. Demonstrated track record of creating compelling value proposition / narrative. Advanced quantitative and analytical skills with expertise in developing pricing and offers.
• Business, Marketing, Technology or equivalent field from an accredited university or MBA.
• Licensing and/or Certification - Pragmatic Marketing Certification.

Desired Skills and Capabilities

• Skills / Knowledge - Having broad expertise or unique knowledge, uses skills to contribute to the development of company objectives and principles and to achieve goals in creative and effective ways. Having ownership of a function, account or matrix management responsibilities, uses knowledge to ensure success, strengthen relationships, expand the business, and lead matrix teams on complex projects. Barriers to entry such as technical committee review may exist at this level.
• Job Complexity - Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups, both internal and external.
• Supervision - Acts independently to determine methods and procedures on new or special assignments.

Benefits

Global Payments offers a comprehensive benefits package to all of our team members, including medical, dental and vision care, EAP programs, paid time off, recognition programs, retirement and investment options, charitable gift matching programs, and worldwide days of service. To learn more, review our Benefits page at:

Remote Eligibility

This role is eligible to be primarily remote within the United States. However, candidates must reside within a reasonable commuting distance to one of our office locations, as occasional on-site presence may be required for team meetings, training sessions, or company events.

Visa Sponsorship

At this time, we are unable to offer visa sponsorship for this position. Candidates must be legally authorized to work for any employer in the United States (or applicable country) on a full-time basis without the need for current or future immigration sponsorship.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Financial Services and IT Services and IT Consulting

Job Tags

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